It’s no secret that Shaq is a phenomenal businessman; he’s proved this time and time again by making smart and sound decisions. O’Neal has already made much more money off-court compared to his basketball career.
We already wrote about Shaq’s business empire in a recent article. This is just to name a few of his ventures — 155 Five Guys locations, 40 24-hour fitness locations. He was one of the first Google investors before the company went public, can you imagine that? Also, he owns more than 1000 real estate properties in Miami, several nightclubs in Vegas, and cinemas in New Jersey. He just recently acquired Sports Illustrated with ABG (Authentic Brands Group is one of the companies he’s involved with since 2015). On top of all of this, he has dozens of endorsement deals earning him in excess of 30 Million USD per year!
According to a recent interview with CNBC at a Carnival Cruise event, Shaq mentioned he’s very interested in buying Reebok, the company that signed him back in 1992 to a shoe deal.
“Well, [Authentic Brands Group, one of the companies] I’m involved in, we just bought Sports Illustrated but I would love to purchase Reebok, ”
Adidas bought Reebok back in 2005, and that is when Reebok’s struggles began. Reebok was a fierce competitor with both Adidas and Nike, but since Adidas acquired them, the company has been on a decline.
“If they don’t want it, let me have it,” O’Neal says. “I want to bring them back to basketball and to fitness.”
Adding a company like Reebok to his portfolio and connecting himself to the brand may prove to be a fantastic business venture. Shaq is to this day regarded as one of the best players to ever ‘lace-em-up,’ and he could easily attract young NBA prospects to sign the brand.