After Derrick Rose became the youngest MVP in NBA history in 2011, he skyrocketed to fame and fortune. Not only did he establish a name for himself, he also put Chicago on the map once again. His effort and hard work culminated in a hefty 14-year deal worth $185 million with Adidas in 2011.
Rose did not just sign the deal, got rich, and played on. Like most NBA stars, Rose made sure his boys also got a piece of the pie. A report by Sports Illustrated reveals that Reggie Rose, Rose’s older brother, is paid between $250,000 and $300,000 annually as a consultant as well as manager. The contract kicked off in 2011 and will run through 2025.
Interestingly, Rose also negotiated to include his best friend since sixth grade Randall Hampton in the deal. As Rose’s assistant and consultant, Adidas paid Hampton $50,000 and $75,000 annually from 2011 to 2015.
As we all know, not long after inking that lucrative shoe deal, Rose tore his ACL in a playoff game against the Philadelphia 76ers. It would be the first in a string of injuries that would prevent Rose from playing.
Despite these injuries, which prevented Rose from stepping onto the court, the shoe company declined to invoke its reduction provision. After all, one of the provisions in the contract states that if Rose fails the All-Star team or misses more than half of the regular season, then his pay could be reduced. However, Rose’s contract has other clauses that could void the provisions above if he makes other public appearances to promote the brand.
Adidas has not revealed why it does not want to pay Rose less money, even though they could. Analysts believe that the sports apparel company does not want to get a bad rep from future prospects. Adidas wants to remain loyal to Rose — amid everything that happened to him on and off the court — with hopes of attracting future endorsers.