Skip to main content

The Most Iconic NBA Commercial Ever

Michael Jordan is without a doubt the most recognizable and iconic basketball player of all time. And that means a commercial from 2003 involving a 1 0n 1 duel between young 23-year-old Jordan and a 39-year-old veteran "MJ " is probably the most iconic NBA commercial of all time.

This was Gatorade’s first Super Bowl ad, and it debuted at a time when the company boasted a jaw-dropping 80% market share. The commercial logically named "23 VS 39" involves the Wizard Jordan on the end of his career taking a challenge from the young Bulls 23-year-old Jordan for a 1 on 1 game. And it is absolutely perfect.

Michael Jordan is working out in a gym alone, just shooting around. A door opens on the other side of the building and in walks none other than Michael Jordan.

It shows the young Jordan dunking all over him with a variety of his signature dunks including the cradle or double pump reverse, while the older Jordan is using his experience and finesse in the post to trick the young "MJ" with his moves. And all that while trash talking in a manner only MJ himself could, perfectly representing the fantasy scenario unfolding.

Scroll to Continue

Recommended Articles

It was a show of experience versus hunger. Wisdom and guile head-to-head with brilliant abandon. Head-fakes and shoulder lean on the perimeter against head-fakes and acrobatics around the rim. Trash talk in both directions. Playoff intensity and playground swagger in the air.

It was a masterpiece of editing, especially for the year 2003, as a lot of commercials today could envy the effects from this commercial.

San Antonio Spurs forward Tim Duncan (right) and teammate Stephen Jackson (3) talk to each other

“How are we gonna explain this to Pop?” - How a bloody paintball match almost got Stephen Jackson and Tim Duncan in deep trouble

Fortunately, a busted lip was all the penalty Stephen Jackson had to endure for not following Gregg Popovich's instructions.

Houston Rockets' big man Hakeem Olajuwon and Ralph Sampson

"We were the original 'Twin Towers'” - Ralph Samson on playing with Hakeem Olajuwon in the Houston Rockets

Ralph Sampson looked back at his legacy with Hakeem Olajuwon as the original "Twin Towers."

JJ Redick & Phoenix Suns

JJ Redick shares what makes the Phoenix Suns an even better team and a legitimate contender this season- “I think it makes them a title contender”

Redick notes Bridges' improvements this season before saying that Bridges may be the X factor that could help the Suns emerge as title contenders this season

Charles Barkley & Shai Gilgeous-Alexander

Despite not knowing his name, Charles Barkley offers a stern warning to the public if Shai Gilgeous-Alexander isn’t an All-Star starter this season

Barkley said SGA should be an All-Star starter, but couldn't manage to say his name correctly, and hilariously referred to him as Shai Alexander Gilchrist in the process