Skip to main content

Jerry Buss attempted to buy the Dallas Cowboys but was denied because of his playboy image

Jerry Buss' biggest regret in his life is not being able to purchase the Dallas Cowboys in 1989
Former Lakers owner Dr. Jerry Buss

Jerry Buss

There's a reason why Dr. Jerry Buss is known as one of — if not — the best owner in sports history. Not only did he turn the Los Angeles Lakers into a global brand, but he also aced the business side things.

Buss was a determined businessman who innovated the sports industry and raised it to a different level. He was a rich man and almost got everything he wanted — except for the NFL's most famous team, the Dallas Cowboys.

Buss' biggest disappointment

In the 4th episode of the Legacy: The True Story of the LA Lakers" docuseries, it was revealed that Buss had high hopes of acquiring the Dallas Cowboys franchise in 1989. He was the highest bidder, but in the sports industry, the highest bidder doesn't necessarily win the bidding war.

Scroll to Continue

Recommended Articles

But according to Buss' son, Johnny Buss, being the highest bidder wasn't the reason Jerry didn't acquire the Cowboys, but more so because he had a playboy image that was notoriously well-known to the public.

The documentary backs up the fact that Jerry was a playboy throughout his bachelor life. Despite also being married and having 6 children, Buss spent a lot of time in the Playboy mansion, pining after women and the lifestyle that comes with being one of the wealthiest men on earth. This affected his attempt to purchase the NFL's most prestigious team, which ended up in the hands of Jerry Jones, who eventually turned the franchise into the best football team of the 1990s.

Buss' legacy

Given how he turned the Lakers into the NBA's most popular team, it's fun to wonder what Buss could've done for the Cowboys. Yes, the Cowboys eventually became "America's team," and that's all thanks to Jones' leadership, but who knows? Buss may have also taken the franchise to another level as he tried his best to also imprint his legacy in the football scene.

Still, Buss' legacy will never be forgotten in the sports industry because he owns more than just the Lakers. He was also the owner of the Los Angeles Strings (a world tennis team), the Los Angeles Kings (a hockey team based in LA), and the Los Angeles Lazers (an indoor soccer team).

Buss was also the pioneer behind The Forum arena (which housed all teams), which he later partnered with the Great Western Bank for the naming rights to turn the arena into the Great Western Forum — a clever move that changed the sports landscape for years to come. That is why there's no doubt as to why Buss deservingly nabbed a seat in the NBA's Hall-of-Fame in 2010. 

Miami Heat star Jimmy Butler during media day

Is Jimmy Butler the ultimate troll or a business guru?

With Jimmy Butler moving towards the latter half of his career, it seems that he wants to start building his off-court brand.

Charles Barkley and Michael Jordan on Oprah Show

“He never understand what it takes to be a winner” — When Michael Jordan humiliated Charles Barkley on Oprah

It’s hard to tell if Jordan took Barkley’s joke personally, but what he said next changed the vibe and the entire atmosphere in a few seconds.

Chicago Bulls forward DeMar DeRozan

"I don't think I could truly be happy until I retire" - DeMar DeRozan pulls the curtain back on daily rigors of NBA life

There's one thing Chicago Bulls star DeMar DeRozan is looking forward to the most when he hangs up his sneakers for good.

Venus Williams and Shaquille O'Neal

When Shaquille O'Neal lied about having affairs with Venus Williams, Cindy Crawford, and Aaliyah

Venus Williams issued a strong statement upon hearing Shaquille O'Neal's claims.

Chicago Bulls guard Michael Jordan is defended by Detroit Pistons center James Edwards

“The Bulls complained all the time” — Kevin McHale reveals why the Detroit “Bad Boys” Pistons hated the Chicago Bulls

Unlike Michael Jordan and the Chicago Bulls, Kevin McHale believes the physicality the Bad Boy Pistons played with was valid and it made his Celtics even better.

Oklahoma City Thunder forward Kevin Durant and guard Russell Westbrook

Russell Westbrook still does the same offseason workout he and Kevin Durant used to do in OKC — “It definitely helps”

Russell Westbrook revealed that he has been running on sand dunes for about eight years now every offseason and it has been helping him a lot.

New Orleans Hornets center Chris Kaman

How Chris Kaman got Player Exclusive "Air Sasqhatuces" from Nike in 2012

After he became an All-Star in 2010, Chris Kaman triggered a clause in his Nike deal that he’d get Player Exclusives