NBA players have a code based on standards of fair competition and sportsmanship. When that code is violated, tempers flare. Trickery is fine, but only within the parameters of a play.
Former NBA Point Guard Andre Miller was a crafty veteran full of tricks, possessing the kind of "old man game" that comes with over dozen seasons in the NBA. Miller's ability to read the game and the opposing team was incredible and was one of the reasons he always had an impact on the game.
On a particular night Miller came close to breaking the NBA code of ethics by faking a timeout midway through the third quarter of Portland's game against New Orleans. With the Blazers down seven points, Miller dribbled to the sideline in the fashion normally associated with calling a timeout , while the announcer even mentioned that he was calling one. Except, instead of asking for a stoppage, Miller blew by the slowed-down Trevor Ariza for a relatively easy lay-up. This is exactly why coaches always say not to quit until the whistle blows.
This was not the first time he pulled the move as he fooled defenses like that before.
This move is basically the NBA equivalent of when quarterbacks fake a quick spike at the line of scrimmage and then pass to an open receiver down the field. But it remains to be seen whether Miller's move will catch on, as it could be considered underhanded by most players.
"I’m never surprised with Andre Miller. I say he’s unguardable. They always talk about guys like Kobe (Bryant), LeBron (James). If you give Andre Miller the ball, he’s one of the toughest guys to guard in the NBA." — said Corey Brewer his teammate with the Denver Nuggets
Whatever the case is, it seemed to work as the Blazers eventually won the game 103-96. Maybe this could be used more often as a new method of choice to stop a run before the game gets out of hand