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"I think Mike and AI are the only ones that are still doing that at this rate" — Tracy McGrady on his 25 years with Adidas

According to T-Mac, not many NBA superstars like him are still “selling shoes 25 years later”
NBA former player Tracy McGrady, Chicago Bulls guard Michael Jordan and Philadelphia 76ers guard Allen Iverson

Tracy McGrady, Michael Jordan, and Allen Iverson

The infamous controversy surrounding Brooklyn Nets guard Kyrie Irving saw him parting ways with one of his major sponsors, Nike. Given Irving’s exceptional talent, that relationship would’ve lasted for many more years had the situation not worsened. Take Tracy McGrady and Adidas as perfect examples.

25 years and counting

McGrady signed his first multi-million dollar deal with Adidas during his rookie season in the NBA. It was an unprecedented 6-year, $12 million deal the two sides agreed upon in their attempt to conquer global markets. The massive success prompted the renowned sports apparel brand to pull off a lifetime strategic partnership agreement with McGrady.

This year marks the 25 years of McGrady and Adidas’ relationship and as expected, the NBA Hall of Famer is nothing but pleased.

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According to T-Mac, not many NBA superstars like him are still “selling shoes 25 years later.” It’s underrated if you think about it because only a few notice it. But for McGrady, it’s an incredible accolade.

It’s unheard of,” McGrady told Slam of the longevity of his Adidas deal. “I think Mike [Jordan] and AI [Allen Iverson] are the only ones that are still doing that at this rate…because we built something that is still relevant to today.

When you announced some T-Macs are coming out, they’re still selling out,” he continued. “Why go anywhere else? We’re still doing good things. And you got to understand, I’m still one of the only guys that is selling shoes 25 years later. It’s not many…And I’m talking about guys [in] my era that was superstars. I’m one of those guys that are fortunate enough to still be doing it. So you gotta keep going.

Bump in the road

Like any other longtime relationship, McGrady and Adidas also had ups and downs. In July, roughly a month after he raved about his 25-year-long partnership with Adidas, McGrady suddenly revealed that it has been “rocky” and hinted that their ties are “coming to an end.

I’ve been with Adidas for 25 years, I think we’re coming to an end. Tweet it. Put it on Instagram. Whatever you want to do, I don’t give a s**t. The treatment that I’ve gotten from them over the last ten years, it is what it is. I deserve better,” McGrady told Boardroom.

Regardless of how rocky it was, McGrady and Adidas managed to get through it and decided that nothing could ever weigh more than 25 years of a beautiful relationship.

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