After Michael Jordan left the NBA in 1998, the San Antonio Spurs became one of the most dominant teams in the league. Impressively, the magnificent mind of Gregg Popovich, the “Twin Towers,” and the Timmy-Manu-Tony trio gave the city five championships in total.
But like in any other NBA dynasties, the Spurs’ glory days also came to an end. However, that did not demotivate the franchise in any way. In fact, San Antonio even started the year 2022 with a unique and witty PR campaign to get a shoutout from WWE superstar Dwayne “The Rock” Johnson.
Spurs’ Coyote has always been a huge The Rock fan
Since the first day of the current year, Spurs’ stalwart mascot “Coyote” began re-creating The Rock’s iconic old photo in which a young Rock was donning a black turtleneck, a prominent gold chain, and a “fanny pack.”
The entire idea may sound silly, but the Spurs PR team, or should we say, Coyote, were all in on getting noticed by the renowned WWE legend. In fact, a spokesperson for Spurs Sports and Entertainment even said Coyote had left his mark in San Antonio, but he too also has his own “celebrity idol,” who happens to be The Rock.
“Coyote is a big fan of The Rock on the big screen and in the ring. While the Coyote is star in his own right, every star has a celebrity idol who inspires them,” he told My San Antonio. “The Coyote has followed The Rock since his WWE days and dreams of having a home gym like The Rock someday.”
After 13 days of mimicking The Rock’s photo using various themes, it is safe to say that the Spurs were really serious about their campaign. And at last, Coyote’s determination paid off as Dwayne Johnson himself finally acknowledged it.
Of course, Johnson responded in the most The Rock way possible.
“The Most Electrifying Mascot In the @NBA @spurscoyote,” Johnson wrote on Instagram. “And I still look like the Buff Lesbian Lunch Lady with my thumb confidently stuck in my leather fanny pack.”
“Good to see you having some fun Coyote, next time I’m in San Antonio, we’re drinking @teremana @spurs #sanantoniodrip,” he continued.
We’ll never know whether The Rock’s response impacted the Spurs inside the basketball court or not. However, the timing was undeniably perfect as San Antonio won the very next game after it.