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The dumb antic that got Terry Rozier kicked out of Adidas in 2017

Terry Rozier casually slipped into his Nike sneakers during a pre-game shootaround before they faced the Cleveland Cavaliers in the 2017 Eastern Conference Finals.
Charlotte Hornets guard Terry Rozier (3)

Terry Rozier

Terry Rozier signed a shoe deal with Adidas in 2016. A year later, his contract was terminated when he was caught wearing Nike sneakers during a pregame shootaround in the 2017 NBA Playoffs.

Sneaky ways

As reported by Sports Illustrated, Rozier inked an endorsement deal with Adidas in 2016. Documents reveal that he was slated to make around $300,000 over three seasons. However, during their 2017 Eastern Conference Finals duel with LeBron James’ Cleveland Cavaliers, Rozier slipped into some Nike shoes during pre-game warm-ups.

He changed into Adidas shoes during the game. But the damage had been done. The media were present during the pre-game shootaround. Cameras, photographers, and reporters were all over the place. Rozier was also a rising star back then.

And so Adidas did not take any risks. Through their legal counsel, the shoe company sent a memo to Rozier: “Adidas is terminating your Agreement effective immediately.”

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“Just a jealous ex”

Rozier was able to air his side in February 2018. Before he took questions from reporters, he told them to wait: "I need to put on my Nikes."

He claimed that the contract termination wasn’t too big of a deal. He acknowledged that cameras were all over the vicinity when he slipped into his Nikes. He understood why Adidas did what it did. However, Rozier called Adidas “a jealous ex.”

"And I guess they see somebody doing good so they want to say something," he said. "I don't really care. That's all I gotta say about that. It's just sometimes your ex gets your number and they bring up your past,” Rozier said, per Mass Live.

A few months after Rozier shared his side, the guard inked a deal with Puma, expressing his confidence in the brand and in his own marketability.

“Me signing with Puma is basically letting you know, I'm taking over the Puma world. You got guys taking over Adidas, you got guys taking over Nike...whatever. I'm competing with the Puma world and I'm taking over that s--t. From the jump. That's my whole thing. I feel like I'm going to turn it up because—I ain't gonna knock nobody on Puma, but I feel like I'm very marketable, I'm the guy that they needed to sign,” Rozier said, per Bleacher Report.

Rozier has had an interesting shoe journey. From toying around with two of the biggest brands, he chose to sign with a third brand—one that’s bent on making a dent in the basketball world.

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