Kanye West, now formally known as Ye, got himself into a Twitter beef with several publicly known people. One of them was Shaquille O'Neal, and it was all about a business deal that Shaq apparently had with Jamie Salter, a Canadian billionaire and owner of the company called ABG, a brand development, marketing, and entertainment company, which owns a portfolio of global media, entertainment and lifestyle brands.
Shaq and Kanye got into an argument on Twitter
In a recent Twitter exchange, Kanye posted a tweet stating Shaq is in business with ABG and Salter but didn't negotiate a good deal for himself. According to Kanye, Salter has 51 percent ownership in that deal, which means Shaq and all the other brands in ABG's portfolio have no control over their names and likeness.
Kanye believes people like Shaq didn't secure a great deal for themselves
That statement obviously didn't sit well with Shaq, who immediately responded to Kanye with his own lyrics.
"Believe me you don't know me like that. Worry about your business, and to quote the once great Kanye West "I got more money than you, so why would I listen to you" take my advice get your family business in order. Have a great day brother"
The reason Kanye brought Shaq into this conversation is the fact ABG owns rights to numerous brands, and one of them is Shaq's personal brand. He is implying Shaq doesn't have full control of his brand and, therefore, the earnings that are in the control of the ABG agency, plus all the other things usually included in these contracts.
Whether that is true or not is just speculation, but Kanye has been in the game for a long time, and now that he is back on Twitter, Ye is sharing interesting things about the show business industry. Whether they are true remains to be seen, but he definitely rubbed some people the wrong way, and one of them was Shaq.