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Ronnie2K reveals that NBA players tried to bribe him to increase their ratings on NBA 2K23

NBA 2K digital marketing director Ronnie Singh had a simple message for all the players who offered him a bribe - “play better.”


Every September, the whole NBA community (from players to fans) reacts strongly to player rankings on NBA 2K. This year, it was Kevin Durant and Klay Thompson who believed their rankings should've been higher. Every year, it's NBA 2K digital marketing director Ronnie Singh (famously known as Ronnie2K) who hears all these complains and comments from the community. This year was no different for Ronnie2K, who even revealed that some players tried to bribe him to increase their ranking on the video game.

Ronnie2K didn't give into those bribes

According to Ronnie2K, players have offered money, shoes, and merchandise just to increase their 2K ranking. While the marketing executive didn't reveal who those players were specifically, he shared that he never accepted those bribes, but instead told the players to play better if they really want to see an upgrade in their rankings.

"We've had some bribing along the way. I've been offered some shoes, I've been offered a variety of things. Here's the thing: Stop offering me anything. You know how you can get your rating better? Play better," Singh said in his appearance on ESPN's NBA Today.

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When asked why NBA 2K means so much to today's players, Ronnie2K said that it's because this generation grew up playing the video game. The first edition of NBA 2K was released in November 1999 when today's generation of superstars was still learning the ropes of the game. For these players, their value in the video game means just as much as getting drafted into the league.

"It's really fascinating and creates such a conversation on the internet. I think a lot of it now if these guys have been playing it forever. A lot of these guys coming in, that's all they've played. Right now, I think it's like getting drafted in the NBA is 1a and being in a video game is 1b. I really think it's aligned. They've learned it as an educational device and something they love so much So that's why I think 2K is so important to them," Singh added.

Ronnie2K's beef with Klay Thompson

Since the game was released in September, Klay Thompson and Ronnie2K have been going back-and-forth trash-talking each other about the Golden State Warriors guard's 3-point shooting ranking. Thompson, who was given an 88 ranking for his 3-point shooting, seems bitter because he felt it should've been higher. Thompson has been going at Ronnie2K for quite some time now, and it doesn't seem like it's going to end soon — unless, of course, Ronnie2K decides to change his ranking.

Ultimately, furious and bitter players going after Ronnie2K is a sight he's gotten used to at this point. All the bribes, praise, and anger he's received from these players prove that the NBA 2K video game is one of a kind and something that means so much not just to gamers but also to the players themselves. 

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