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Luka Doncic’s trademark woes eerily similar to Kobe Bryant’s problems with his parents

Luka Doncic is now battling his mother Mirjam Poterbin over trademark issues which is similar to Kobe Bryant's feud with his parents: it's all about money.
Luka Doncic and Kobe Bryant

Luka Doncic and Kobe Bryant

You know a young superstar has already made it big when he starts to have troubles with family members. Kobe Bryant had it, and now, it's Luka Doncic against her mother over copyright issues.

Luka Doncic vs Mirjam Poterbin

On Draft night, Luka Doncic made headlines when he was traded for Trae Young so that Dallas Mavericks could have him. His mother, Mirjam Poterbin, who was with him, also stole the spotlight. During the interviews, it's apparent that the two were close, but with the brewing trouble over copyright issues, the mother-son relationship is about to change.

The Dallas Mavericks star now wants control over his brand. He petitioned for the United States Patent and Trademark Office to cancel the trademark registration for "Luka Doncic 7," which Poterbin owns. Luka99 Inc. filed the petition and wants to take over moving forward.

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The Slovenian wunderkind debuted a new logo last season. Luka wanted to register the name "LUKA DONCIC" but was stopped because of the existing "LUKA DONCIC 7" trademark. The Mavs star is now distancing himself from the LD77 brand and those who manage the website The distractions could prove to be a factor as Slovenia battles in the Eurobasket tournament. Still, Slovenian Basketball Federation official and ex-NBA player Rasho Nesterović reiterates that Doncic's focus is on helping to defend their title.

"As Luka continues to grow into a smart young businessman, he is simply making sure he has full control of his brand. But his focus here is 100 percent on this EuroBasket." Nesterovic explained.

It's unfortunate that these things have happened to Luka, but as players ascend to a certain level of wealth, fame, and superstardom, money matters, and branding woes inevitably come into frame.

Similar to Kobe Bryant's situation

Kobe Bryant had a rollercoaster relationship with his parents Joe and Pamela. The two tried to auction off Kobe's items without his approval. They were also missing from The Black Mamba's wedding to Vanessa because they were against their relationship.

Fortunately, Kobe mended fences with his parents before tragically passing away in 2020. So here's to hoping it's not too late for Doncic and Mirjam to iron out differences. After all, the Slovenian national team and the Dallas Mavericks need a focused Doncic to lead them to the promised land. 

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