Pickleball is all the rage right now, and Kevin Durant is looking to join in on the craze. Through his investment company, Thirty Five Ventures (35V), the Brooklyn Nets star has purchased an expansion team in Major League Pickleball. On top of running the team, he and his business partner Rich Kleiman will help the league by serving as strategic partners.
"35V is committed to investing in the future of sports and emerging opportunities, and Major League Pickleball is a league we are incredibly excited about," Kleiman said in a statement. "We can't wait to build this team from the ground up as well as work to elevate the sport and the league to unprecedented heights. As an avid pickleball player and fan, the interest in the sport was a natural fit."
A fan of the game
In September, a video of the 12-time All-Star playing pickleball at a local rec center went viral. KD even showed potential in the sport despite his height.
Durant is not the first NBA player to become a part of one of the fastest-growing sports in the U.S. Los Angeles Lakers star LeBron James, along with Draymond Green and Kevin Love, also bought a team a few weeks ago.
Durant's off-court ventures
Having found a lot of success in the Association, Durant has also displayed his business savviness through 35V. In fact, the firm's investment portfolio already boasts over 75 companies.
In the NBA, the 34-year-old still has some unfinished business. He is looking to claim his third championship after winning two titles with the Golden State Warriors in 2017 and 2018. The question is if he can achieve it in Brooklyn or with another team.