James Harden is synonymous with his beard, hence the nickname “The Beard.” He has not shaved his trademark in years, and there's only one scenario in which Harden would even consider shaving it.
$10 million minimum
Everything has its price, including James’ beard. Now, the Sixers star claimed he’s willing to let it go for $10 million.
“Oh yea, I would cut it. I mean because it’s going to grow right back. Yeah, $10 million minimum is where I am like ‘alright.’”
Harden added he would also cut it for charity. Other fans think he would shave it all once he wins a championship, but he might be a few seasons away from winning one unless Philadelphia speeds up the process and signs more stars to help James and Joel Embiid.
The Los Angeles native admits it's a hassle maintaining his facial hair as food and other stuff get entangled with it. But his beard has given him an identity he leveraged to get deals outside basketball.
Harden and his Beard
James is one of the athletes in the NBA that has successfully capitalized on his beard for branding. Michael Jordan is another player who built an empire based on his name. On Harden’s part, his facial hair remains iconic, given that the players in the league rarely grow their beards with that length. If he decides to shave it, it would mean trouble to the brands he represents.
The former Houston Rockets star has collaborations with Adidas, Spotify, Amazon, State Farm, and BodyArmor, among others. He is getting at least $19 million yearly based on endorsements alone. So Harden’s beard brings in extra money. Fans can’t imagine the lefty shooter with a clean look, and it would probably break the internet the day he decides to shave it all off.