Social media platforms such as Facebook, Instagram, and Whatsapp encountered some downtime on October 4, which prompted reactions from NBA personalities.
Nikola Vucevic values privacy
When social media apps went down, NBA players such as Nikola Vucevic tweeted his opinion on the matter:
Wouldn’t it be great if Instagram just stayed down forever so we could go to events without people recording every second of it for their stories?— Nikola Vucevic (@NikolaVucevic) October 4, 2021
This just shows some NBA players are not fans of excessive sharing of personal information. In an era where NBA players make a considerable amount of money through social media marketing, Vucevic is shying away from the social media craze. Here are some other reactions to the six-hour-long outage:
social channels that are working correctly for our first game:— Philadelphia 76ers (@sixers) October 4, 2021
— Spencer Dinwiddie (@SDinwiddie_25) October 4, 2021
Live look at the IG bots………. pic.twitter.com/3zHNeu328K— Memphis Grizzlies (@memgrizz) October 4, 2021
Are NBA stars still relevant without social media?
NBA stars have a much bigger reach compared to regular players. This makes them perfect brand ambassadors — guys like LeBron James, Stephen Curry, and Giannis Antetokounmpo are at the top of that list. However, frequent use of social media also means NBA stars will get more scrutinized for posting opinions — Kyrie Irving and Kevin Durant are the ultimate proof of that.
In the age of social media, can the NBA still survive without using it? Judging by Kawhi Leonard and Nikola Jokic, who both don’t have Instagram accounts, they sure can. These players value privacy over exposure and updating everyone on what’s happening in their lives.
There is also the question of ethics: when can you say it is too much? A player can have the privilege to post anything, but also as public persons, they have to be ready for any reactions or backlash from the public. And some of them want nothing to do with stuff like that.
That’s why one thing’s for sure — a six-hour-long outage wasn’t hard on guys like Jokic, Kawhi, and Vucevic. The latter just used a different social media platform to let everyone know that was the case.