Apart from being one of the best basketball players in the NBA, LeBron James is a successful entrepreneur capable of recognizing new business opportunities. LeBron previously mentioned his goal is to become a billionaire one day and one of his new ventures might actually help him achieve those goals.
In recent months various social media channels gave massive attention to LeBron, especially on Tuesday’s when he usually has a dinner that includes tacos, one of his favorite meals. LeBron himself realized “Taco Tuesday” is something that brought a lot of hype so he decided to literally own a trademark under that name.
According to Josh Gerben who is an attorney at the Gerben Law Firm, LeBron plans to introduce a new podcast under the name “Taco Tuesday” which will be promoted through his profile on various social media platforms.
JUST IN: LeBron James leaves no potential business opportunity on the table. Over time, he has sought to own “Taco Tuesday.” He has now filed to trademark the phrase for social media posts and a show of that name. First discovered by @JoshGerben pic.twitter.com/IXNduvilzR
— Darren Rovell (@darrenrovell) 31 August 2019
Based on the business moves LeBron made in the past, there is no mind this one will be successful as well, mostly because of LeBron’s passion and business knowledge he accumulated in recent years. It will be interesting to see how this idea unfolds in the near future, but there is no question that LeBron will monetize it in the same way he did with several other business endeavors he initiated.