The success of Ice Cube's BIG3 showed there is a hole in the market for alternatively set-up basketball leagues. And now, Tracy McGrady is trying to come up with one of his own.
"Ones Basketball Association"
The Hall of Famer joined Jamal Crawford and Quentin Richardson on "NBA HooperVision," a broadcast on NBA League Pass. While watching the Bucks' blowout against the Magic -- the final result was 136-118 -- T-Mac announced he's in the process of starting a professional 1-on-1 basketball league.
"I'm creating something, a one-on-one league that I'm creating,"McGrady said. "Nationwide. Not a tournament, a league. 18 and up. It's called OBA. Ones Basketball Association. Coming to you."
McGrady is yet to reveal more details about this project. He also didn't specify when he plans to launch it. But judging by Jamal Crawford's reaction, who himself is one of the greatest 1-on-1 players the NBA has ever seen, the potential entertainment value of such a league is enormous.
"I'm calling you, man," JC said to McGrady, aspiring to join the project both as a player and a business partner. "I need in. "
Following BIG3's example
When Ice Cube launched BIG3, he wanted to allow guys who had "honed basketball skills to the highest level to continue to play at a high level." T-Mac aims to do the same thing, just through a different format, arguably even more exciting to watch.
Following the 2020 cancelation due to coronavirus, going into its fourth season, The BIG3 faced the challenge of regaining momentum and keeping the league alive -- they even lost one of its biggest sponsors in Adidas due to financial losses caused by COVID.
But the project's core idea -- returning some of fans' favorite former NBA players back to pro-level action -- is still alluring to the basketball public. Now it's just a matter of regaining awareness and reminding people of what they liked about the league in the first place.
McGrady's project seems to be along the same lines. If executed properly, assuming Crawford isn't the only 1-on-1 artist interested in participating, Ones Basketball Association has the potential to be a huge success. We can't wait for it to launch -- fans always welcome any form of competitive basketball involving NBA-related individuals.