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The fans can smell player BS — the Brooklyn Nets are dead last in season ticket sales

With Kevin Durant and Kyrie Irving on the roster, the Nets sold a ridiculously low number of season tickets in their 17,732-seat arena.
Brooklyn Nets guard Kyrie Irving, guard Ben Simmons and forward Kevin Durant

Ben Simmons, Kyrie Irving, and Kevin Durant

When Brooklyn Nets owner Joe Tsai assembled a superteam last season, he expected sellout crowds and an NBA title in return. However, the opposite has happened. The Nets struggled due to various reasons. Tsai is still paying a steep price for that gamble, and the fans still aren’t convinced their team has what it takes to turn it around.

Brooklyn Nets dead-last in season ticket sales

Billionaire Tsai shelled out a lot to get Kevin Durant, Kyrie Irving, and James Harden on one team. The trio alone could stretch any team’s payroll, but it’s expected they could also sell out games due to their sheer superstar power. We all know what happened next. Harden forced a trade, Irving missed games due to a vaccination stance, and Durant had to miss games due to injuries. In short, it was an epic fail. Now, the nightmares of last year have haunted the team this season; the Nets are dead-last in season ticket sales.

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The Nets are currently 1-2 and have fallen short of the expectations of some fans. Two home games have been sold out. Ben Simmons fouled out in two games and did little to impact the floor. Meanwhile, the fans are not yet convinced that this team could go very far, given that Ben for James seemed like a downgrade for the Nets.

Nets ticket sales last year

Last year, the Nets sold between 8,000 and 9,000 season tickets. The dream of being champions was a big-time attraction among fans, but this year, it was different. There is still time for the front office, coaches, and players to change their fortunes around. Winning games is a start.

The price increase could also factor in the fans' reluctance to get season tickets. People are willing to pay to see their stars play but aside from Kevin Durant, is there any assurance Kyrie Irving or Ben Simmons would play like their old selves?

In reality, Joe Tsai probably won't feel the difference given his massive bank account, but the sagging ticket sales tell us a bigger picture: one, the fans could smell players’ BS, and two, having a stacked team doesn’t guarantee sold-out games. Only time will tell if the risk was really worth it for Tsai. 

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