Skip to main content

Rich Paul explains how he would build Allen Iverson into a billion-dollar brand

Rich Paul is convinced he would turn Allen Iverson into a billionaire
Rich Paul shares what he would do to turn Allen Iverson into a billionaire

Rich Paul lays out the business strategy that would have turned Allen Iverson into a billionaire

Former NBA player and HOF Allen Iverson had an impact that transcended basketball, and throughout the years, he became a cultural icon.

Iverson was a cultural icon

Iverson was never afraid to express himself both on and off the court. His realness was the main reason why many young kids wanted to be just like him and imitated everything he was doing, especially on the basketball court with his flashy playing style and killer crossovers. As years went by, Iverson made some wrong business decisions that affected his wealth, and he lost numerous million dollars which eventually forced him to file for bankruptcy.

In a recent interview for The Volume, the most powerful and probably influential basketball agent Rich Paul talked about why Allen Iverson had the potential to be greater than Michael Jordan, at least from a business perspective. Paul also believes Iverson's impact was incredible when considering what he achieved, especially early on in his life.

Scroll to Continue

Recommended Articles

Allen Iverson's impact post-Michael Jordan was second to none. I believe if you take Allen Iverson out of Georgetown, I want him prior to being drafted by the Philadelphia 76ers number one. Give me Allen Iverson leaving Georgetown coming to the league, and today Allen Iverson would have a billion-dollar brand. Today Allen Iverson would be positioned much differently. He would still be a HOF, and I'm not talking about what he did on the floor because we can't even talk about that. He's just a one-of-a-kind person, and his impact, his ability, what he could've done in the community. He has never done anything for the show, and he helped so many people.

Rich Paul, via The Volume

Building a billionaire dollar business

Paul talks about how he would handle Iverson's business opportunities and why it would be essential not to concentrate on the money upfront. He went that far as to conclude Iverson would have a billion-dollar brand as soon as his career was over, which is much different from what he has now. Iverson had a tremendous ability to appeal to the 'White America' in which young kids wore arm sleeves and cornrows, which was unbelievable to see at that time. There weren't many professional athletes in other sports who had the charisma and impact similar to the one Iverson had on the younger generation.

The business to be built with Allen Iverson, and that would've been still sustainable today. I think it would've been neck-and-neck with the Black Cat. He had White America wearing cornrows, the arm sleeve. He just had a different impact. I probably would've done things differently because I would've said, 'Allen, I'm not focused on the upfront money. We put too much focus on the upfront money with guys that you can build a business with. I'm building a billion dollars business with Allen Iverson; there's no question about it. His retro business with the right product would probably have been second to Michael Jordan's today.

Rich Paul, via The Volume

When you put things into perspective, Iverson had all the tools to have successful brands under his name that would eventually bring him a fortune even after his career was over. It's not like he is broke at the moment or that he made all the wrong business decisions, but he definitely didn't monetize the potential he had throughout his career. If he surrounded himself with better people who would consult him in the right way, things could've been different, and that is the potential Rich Paul sees in Allen Iverson.

Brandon Jennings

Brandon Jennings goes off on the state of the NBA - “It’s only a couple of guys in the NBA that love the game”

Jennings' opinions are certainly divisive, but it's clear that without change the NBA would get stale, and that's why it's necessary to continue exploring ways to evolve the game

Michael Jordan

Michael Jordan’s secret tattoo and the meaning behind it revealed

It's barely visible and not something MJ liked to talk about.

Chicago Bulls guard Michael Jordan

Zach Snyder on directing Michael Jordan in "Playground" — “He’s a natural.”

One went on to make Space Jam, the other 300, Justice League, Army of the Dead, Man of Steel, Watchmen, and Dawn of the Dead. Two great movie careers, starting in 1990.

Miami Heat forward LeBron James and team president Pat Riley

The moment Pat Riley should've known LeBron James would one day leave Miami

Upon his arrival to Miami, LeBron made a request that should've let Riley know a new era was coming.

Dennis Rodman

How Dennis Rodman's gay bar double-date led to the Chicago Bulls winning the 1996 NBA Championship

Remember Jack Haley? It turns out he was crucial for the Bulls winning in 1996 because he was “the only person who speaks fluent Rodman,” and knew how to convince Dennis not to quit the team before Game 6 of the Finals.

Detroit Pistons center Bill Laimbeer and guard Isiah Thomas

“I don't need to take that s**t!” — when Isiah Thomas broke his hand after punching Bill Laimbeer

Isiah Thomas punched Bill Laimbeer so hard he broke his hand during one of Detroit Pistons' practices.

Chicago Bulls guard Michael Jordan

“I don’t know if I could’ve survived in this Twitter (era)” — Michael Jordan on social media and cancel culture

There's no hand-checking and hard fouls in 2022. But there's Twitter, political correctness and almost no privacy whatsoever.

Los Angeles Lakers guard Kentavious Caldwell-Pope

Remember when KCP played with an ankle monitor?

In terms of serving time, continuing to play games while in prison is not that bad.