Skip to main content

Michael Jordan to launch NFT venture“HEIR” in 2022: Here’s what you need to know

Michael Jordan & HEIR

Michael Jordan is starting a new business venture

Michael Jordan is set to launch HEIR in 2020, a fan-engagement app that will serve as a platform for NFTs.

MJ joins Metaverse

Jordan knows a winner when he sees one, at least on his business ventures. The billionaire is set to join the Metaverse with his new app called HEIR, scheduled to release next year. It gives a platform to fans and collectors to interact with each other and transact Non-Fungible Tokens (NFTs). 

The HEIR has raised $10 million with Lonzo Ball, New York Knicks executive vice president William Wesley and Reddit’s Alexis Ohanian, the early investors into the project. It helps that MJ and his son Jeffrey are behind the HEIR as it’s easy to get big-name investors because of Jordan’s credentials. Jeffrey, Nike brand manager Jeron Smith, and marketing consultant Daniel George will lead the firm. Solana blockchain, seen as a faster, cheaper, and more efficient alternative to Ethereum, will support HEIR. 

Scroll to Continue

Recommended Articles

Members will get exclusive access to benefits, according to Basketball News. However, it remains to be seen how it could affect other businesses owned by Mike as there could be a chance that the Jordan brand’s next collection could be released in the Metaverse. 

Other teams could follow suit 

NFTs are becoming more popular recently. The Utah Jazz became the first professional team to offer a virtual locker room tour and NFTs back in October. NFTs give fans and collectors ownership of digital assets such as highlight videos, posters, or NBA cards. Just imagine MJ’s fans getting first dibs on his digital memorabilia. Meanwhile, Jordan Clarkson and Rudy Gobert already have their own avatars in Metaverse.

On the other hand, Spencer Dinwiddie once tokenized his league contract and raised $7.5 million in July, per Decrypt. Soon, players might not need a representative to negotiate their contracts. One of the advantages of NFTs is that it gives ownership and control to fans and players. So it’s exciting what positive impact NFTs could bring to the NBA in the near future. 

Vanessa Bryant revealed how Kobe Bryant was like everyone else

Vanessa Bryant revealed how Kobe Bryant was a normal person like everyone else: "He wipes his own ass too"

Kobe Bryant was a superstar on the court but never acted like one outside of it. This is what endeared him to the fans

Brooklyn Nets guard Kyrie Irving, forward Kevin Durant and guard James Harden

“This has to go down as one of the most epic failures in the history of this league” — Tim Legler shreds the Brooklyn Nets

Two other teams in the modern NBA came to mind as faliures given the talent they had on the roster.

Kevin Durant blasts Philly fans for their chants towards Ben Simmons

Should the Brooklyn Nets regret trading for Kevin Durant?

The Durant-Irving partnership in Brooklyn could arguably go down as the most disappointing one in NBA history.

Detroit Pistons legend Rick Mahorn and Indiana Pacers legend Reggie Miller

Reggie Miller on who he hated facing on the bad boy Pistons — “He ​​had a crazy look in his eye all the time”

There’s a reason why Miller's most feared Pistons player was dubbed as the “Baddest Bad Boy of them all.”

San Antonio Spurs forward Tim Duncan and guard Manu Ginobili

"I lost a lot of sleep because of him" — Chauncey Billups reveals who deserved to win the 2005 NBA Finals MVP

Tim Duncan won the 2005 NBA Finals MVP. But Chauncey Billups, as well as some fans, believed the trophy belonged to someone else.

Michael Jordan

Beer drones — the best feature on Michael Jordan's exclusive golf course

Do you want to be a member of the exclusive The Grove XXIII club? Michael Jordan has to invite you first.

miles-bridges-wife-min

Miles Bridges' wife exposes him for domestic violence

The NBA community needs to to better. ”I won’t be silent to protect others anymore because I value myself and my kids more than anyones ‘image’”