Skip to main content

Jerry West on being The Logo: “I don't think that's right or fair”

jerry-west-nba-logo

Jerry West became "The Logo" because the NBA decided to pattern their logo after him. He will forever be remembered as the player who became the league's symbol, but if West were to change things, he wouldn't have wanted the special recognition.

Jerry West didn't know he would become The Logo

West played for the Los Angeles Lakers his entire career, and he put up Hall-of-Fame-worthy career stats of 27 points per game, 5.8 rebounds, and 6.7 assists. Based on the numbers alone, he deserved to be "The Logo," but unknown to many, he wished it was the other way. West shared his thoughts on the "Getcha Popcorn Ready with T.O. & Hatch" podcast hosted by Terrell Owens & Matthew Hatchette. 

"They wanted to start to market the league so they had to have a logo. There were five guys okay, five guys that they had picked out. The faces were all blanked out and there were five uh black men and one white guy, okay. No one knew that, and so it could have been somebody completely different. So anyway, they happened to pick me. I never knew it and David Stern used to say well that's you now, that's Jerry West. I really didn't want to know to be honest with you, because I don't think that's right or fair. I really don't. There were four other black men that were really great players."

Jerry West, via T.O. & Hatch

Scroll to Continue

Recommended Articles

For his part, the ever-humble Jerry West claimed he would have rejected the idea because he did not think it was fair. There were other great players in the NBA at that time, but West was not just any great player either. He won one title and earned an All-Star game spot for 14 years, basically throughout his entire career. 

Is it time for the NBA logo to be replaced?

The NBA logo has been used from 1969 to the present. There were discussions about replacing it now, with fans citing Michael Jordan or Kobe Bryant to take over as the new logo. However, talks never progressed, and Jerry West remains The Logo.

Compared to other leagues such as the NFL and MLB, the NBA is unique in that the sport has become a global and a billion-dollar revenue machine. If the league decides to change the logo today, it would be historic, and it would spur debates about who would be deserving to replace Jerry West. MJ's iconic dunk logo is already a patented one under his brand, so Kobe would be the next best choice given his contributions to the game and the impact of his untimely passing to fans.

Knowing West's humility and affection for Kobe, for sure he would not mind giving The Black Mamba the chance to become the next Logo. 

Golden State Warriors forward Draymond Green, guard Stephen Curry and forward Kevin Durant

Reports say Warriors superstars are willing to welcome Kevin Durant back to Golden State

But Warriors management isn't willing to cross the bridge for Kevin Durant again.

NBA commissioner Adam Silver and Boston Celtics center Enes Kanter

Enes Kanter Freedom attacks NBA, Adam Silver once again — “One of the most hypocritical organization and commissioner out there”

The former Boston Celtic center thinks the NBA is not doing enough to help detained WNBA star Brittney Griner.

Los Angeles Lakers center Dwight Howard and forward LeBron James

”He’s always watching the stat sheets” — Dwight Howard perfectly sums up LeBron James' brilliance on the court

Based on his experience, Dwight Howard said that he admires how strategic every move LeBron James makes is.

Golden State Warriors guards Stephen Curry and Klay Thompson

“Them motherf***ers ain't soft” — Iman Shumpert and JR Smith contradict the perception of Steph Curry and Klay Thompson

Klay Thompson and Steph Curry are often referred to as light skin by jealous competition and fanbases. Iman and JR put an end to that nonsense.

Ryan Blackburn on the Los Angeles Lakers - “Somehow, they’re going to get out of the Russell Westbrook contract for an All-Star talent”

NBA analyst Ryan Blackburn blasts the Los Angeles Lakers - “Somehow, they’re going to get out of the Russell Westbrook contract"

Blackburn says that despite the Lakers throwing away tons of draft picks and cap space, they are about to land one of the top guards in the game for in return for one of the worst contracts in the league

Milwaukee Bucks guard Oscar Robertson and Los Angeles Lakers guard Kobe Bryant

Oscar Robertson claims he could beat Kobe Bryant 1-on-1 — “I taught him basketball!”

Oscar Robertson thinks he could beat Kobe Bryant one-on-one. Here's why I think he's wrong.