Luka Doncic has been on a tear to start the 2022-23 campaign. The Dallas Mavericks star had scored at least 30 points in the first nine games, a streak that ended in their loss to the Orlando Magic on Wednesday. While fans would love to see him continue dominating the competition, coach Jason Kidd recently offered a reality check about Doncic's current high usage rate.
A major reason the Mavs are 6-4 as of this writing is that Doncic has been performing out of his mind. However, his 34.8 points per game account for 31.5% of the team's average scoring. That is not sustainable, which Kidd evidently agrees with, hence, his assertion that Doncic might hit a wall in a month or so.
While the 49-year-old coach would likely prefer for other Mavs players to step up and help Doncic carry the load, only Spencer Dinwiddie and Christian Wood have been able to provide consistent support on offense.
As such, the MVP favorite is presently leading the league in usage rate.
Kidd will have to find ways to prevent Doncic from burning out early in the season only to sputter in the playoffs, like what happened last season. Although the 23-year-old scored 32.0 points per contest against the Golden State Warriors in the Western Conference Finals, he was quite inefficient from the field, converting only 41.5% of his shots.
A battle in a different court
It's also interesting for Kidd to touch on Doncic's mental state, as the superstar is currently mired in a legal battle with his mother.
Doncic's dispute stems from his mother owning the trademark to "LUKA DONCIC 7," to which the Mavs playmaker consented in the past, given how young he was then.
But now, he wants to gain control of his brand, petitioning to cancel the trademark to file a similar one. But Doncic's mother is not amenable to the move, filing a motion to dismiss the petition.
It seems that the two have had a falling out. While the three-time All-Star's on-court play does not appear to be impacted by the issue, it wouldn't be a surprise if the off-court distractions eventually take their toll on the Slovenian wunderkind.