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Steph Curry, Ja Morant deliver numbers that make NBA relevant on social media

Part of what makes Steph Curry watchable is when he's hot, it's like a video game. Surreal, unstoppable and unguardable.
Stephen Curry addresses fans' observations that he's becoming too buff

Stephen Curry

The NBA is a guards' world, after all. Steph Curry remains the superstar attraction, with young gun Ja Morant among those rising in the hierarchy of most-watched players on social media.

Steph Curry delivers the numbers off the court

Curry generated 1.4 billion video views across all NBA platforms on social media. No one else comes close to these numbers outside Morant, who was a close second with less than 800 million views. This is proof that guards rule the NBA and are the primary reasons why fans tune in live or online.

Generating interest on social media sites has been the main goal of companies. Since the pandemic's start, people have consumed and spent more time on social media than ever before. If the fans can't watch the games live, the NBA must at least catch their attention online. Steph Curry remains the superstar attraction and gets everyone's attention whenever he wants.

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When he's hot, Curry plays like in a video game; surreal, unstoppable, and unpredictable. What makes him watchable is that you don't know what happens next—many basketball fans dream of making game-winning shots or sinking half-court shots once in their lives. Chef Curry makes those shots in his sleep. In the current playoffs, Curry already has 400 million views, and it's expected to increase even more.

When the Golden State Warriors star delivered a statement in Game 4, where he scored 43 points, it caught the attention of fans. The next day, Curry-related content recorded 55 million total views, including 38 million on NBA's Instagram Reels, per Basketball News.

When Curry became the 3-point king in the NBA all-time, NBA's Instagram recorded 24 million views in just a day. This is another proof that Curry is the face of the NBA online, and his reputation will only increase if the Warriors win the title and he wins the Finals MVP.

Why social media views are important

NBA remains the most popular among the major leagues in the U.S. because of social media. Last year, the word NBA was searched more than anything in the U.S. among trending word searches on Google. Globally, it ranked fourth among those most searched. So what makes the NBA appealing to those fans even outside America? It has built its presence across all social media platforms, making it hard not to tune in.

NBA has multitudes of followers on Youtube, Instagram (68.1 million), Facebook (44.7 million), Twitter (37.7 million), and TikTok (15.5 million). The players like to post their daily lives on their social media accounts. The NBA culture has also entered the music industry, fashion, and even food. NBA is turned into a social media juggernaut, making attracting sponsors and deals easier.

We can't blame fans if they start to think the games are being rigged so Curry and Morant could advance deep in the playoffs. They are, after all, assets of the NBA. So it's now a challenge to other stars to drive the same interest among local and international fans. And from the looks of it, the NBA will be a major social media attraction for years. 

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