Skip to main content

A highly prominent assistant


"Jason Kidd has also agreed to a deal to become a prominent assistant coach on Vogel's staff, league sources said." This is a quote Woj used on every show he appeared on, including the story we took the quote from, and it tells you everything you need to know that the Lakers are making the same mistakes again.

If you haven't found out all the details yet, Frank Vogel got a three-year deal to be the head coach of the LA Lakers, with Jason Kidd as an assistant on his staff. I apologize, a highly prominent assistant.

If you go through and look at team coaching staffs, you will find "assistant coach", "assistant coach/director of player development", "assistant coach/player development" or some version of such a title. There is a seniority element within coaching staffs, but it mostly depends on what kind of assignments you get as an assistant. If Pop gets ejected, everyone knows Ettore Messina is taking over the game, so having a "lead assistant" isn't unheard of; most teams have such internal dynamic.

But, a highly prominent assistant is a vanity title, and vanity is at the heart of the Lakers problem. We've written about it before, Ramona Shelbourne and Jackie McMullan pointed it out many times - the Lakers care about the brand more than they do about the actual basketball decision making.

Scroll to Continue

Recommended Articles

That's why they were the only ones that were shocked when Monty Williams chose Phoenix with all the risk of goat feces over The Brand, and Ty Lue passed on his dream job. Did they have an internal meeting and realize the brand doesn't mean much if there isn't clear, responsible leadership behind it? Nope, they talked to other candidates that would accept "a highly prominent assistant" as a part of the deal.

If you were hiring a coach, what would you think about a person that accepted you appointing the lead assistant on the coaching staff? Is that a person that has the gravitas to coach a LeBron Lakers team? He didn't even start and Frank Vogel has been put in an impossible position.

To make it clear, Vogel probably thought he has nothing to lose. It's not like he is a highly wanted candidate. Why not take the money and have a go at it? He is also a competent coach who almost got to the NBA Finals with Indiana against the LeBron-Wade-Bosh Miami Heat. He has credentials.

He also has a "highly prominent assistant" that abruptly left Brooklyn after an alarming amount of scheming behind the scenes to take over all decision making in the organization. After that, he coached Milwaukee and after he left they became a top 3 offense and defense in the NBA without major roster changes. To be fair to Kidd, he is credited for player development in Milwaukee, but if you are gearing up for a championship run with LeBron, how many young players do you expect to have on your roster that need developing?

I am looking forward to see how will the media be to blame when Vogel and Kidd clash, there is a public power struggle and repeating the same pattern creates the same outcome.

Long live The Brand.

Vanessa Bryant revealed how Kobe Bryant was like everyone else

Vanessa Bryant revealed how Kobe Bryant was a normal person like everyone else: "He wipes his own ass too"

Kobe Bryant was a superstar on the court but never acted like one outside of it. This is what endeared him to the fans

Brooklyn Nets guard Kyrie Irving, forward Kevin Durant and guard James Harden

“This has to go down as one of the most epic failures in the history of this league” — Tim Legler shreds the Brooklyn Nets

Two other teams in the modern NBA came to mind as faliures given the talent they had on the roster.

Kevin Durant blasts Philly fans for their chants towards Ben Simmons

Should the Brooklyn Nets regret trading for Kevin Durant?

The Durant-Irving partnership in Brooklyn could arguably go down as the most disappointing one in NBA history.

Detroit Pistons legend Rick Mahorn and Indiana Pacers legend Reggie Miller

Reggie Miller on who he hated facing on the bad boy Pistons — “He ​​had a crazy look in his eye all the time”

There’s a reason why Miller's most feared Pistons player was dubbed as the “Baddest Bad Boy of them all.”

San Antonio Spurs forward Tim Duncan and guard Manu Ginobili

"I lost a lot of sleep because of him" — Chauncey Billups reveals who deserved to win the 2005 NBA Finals MVP

Tim Duncan won the 2005 NBA Finals MVP. But Chauncey Billups, as well as some fans, believed the trophy belonged to someone else.

Michael Jordan

Beer drones — the best feature on Michael Jordan's exclusive golf course

Do you want to be a member of the exclusive The Grove XXIII club? Michael Jordan has to invite you first.


Miles Bridges' wife exposes him for domestic violence

The NBA community needs to to better. ”I won’t be silent to protect others anymore because I value myself and my kids more than anyones ‘image’”